About the Client The logo design process which MultiverseSol nurtured with The 2024 LMASE Regional Conference...
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About the Project
MultiverseSol joined partnered with a relatively new agency Venture Wild Paddleboards which is an El Dorado Hills, California-based start-up. Their mission: introduce a new line of stand-up paddleboard (SUP) intended for long-range touring to let the riders immerse in the marvelous nature of El Dorado County. They envisioned a board that reflected their adventurous spirit and deep connection to the local landscape.
Challenge:
Capturing the Wild
The initial challenge was about how to embody Venture Wild brand in the logo and board. The client wanted to have a logo that conveyed a sense of exploration and adventure, while also reflecting their commitment to exploring the stunning natural landscapes of El Dorado County.
Solution: A Logo
Born from the Wild
Through collaborative discussions, MultiverseSol emerged with a unique concept: a logo featuring a stylized topography map of El Dorado County. This design captured the brand’s connection to the land and its focus on wild exploration. The logo utilized a limited color palette from Venture Wild’s branding (black, orange, and white) to ensure a cohesive visual identity.
Design Iterations
MultiverseSol delivered primary ideas in the beginning but also gathered suggestions from the client before creating final designs. The design process involved the discussions back-and-forth, to ensure that the final design is responsive to their vision and goal at Venture Wild.
Key Visuals: The Board Starts Forming
The initial design featured Mount Rainier. However, further conversation led to a new direction:
• A topography map covering the entire top of the board.
• A toned-down color scheme for the topography to ensure functionality.
• A tan color base for the board for practicality and visual contrast.
Color Palette
By eradicating all other tones into black, orange and white, the design embodies the essence of an adventurous spirit consistent with Venture Wild. The general color of the board is tan which on the one hand gives the real feel of the outside environment when playing and on the other part works well with the earth tones used to draw the topographical map.
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LOGO MEANING:
A DEEPER CONNECTION
The final creative logo design is not just a graphic image but a representation of the Venture Wild identity. The topography map reflects their strong relationship with El Dorado County to further supported by clean lines and bold lettering that conveys a sense of adventure and exploration.
Safe Area
To enhance the logo visibility across different surfaces, it is located within a clear safe zone for effectiveness when used on paddleboards or other marketing materials. This safe area creates a buffer zone around the logo, preventing text or other design elements from crowding it and compromising its impact.
Typography
The readability of the logo was reflected by a specific choice of a clean looking and non-traditionally modern typeface. The fonts involved in the process aimed at considering the visibility, meaning, and the overall compatibility with the logo.
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A B C D E F G H I J K L M N O P
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Color Palette
Hence, the final design of Venture Wild Paddleboards was to symbolically unveil the brand as the epitome of adventurous freedom and a deep connection with the natural environment of El Dorado County. The project exemplifies MultiverseSol’s collaborative approach, translating client vision into a reality that is both aesthetically pleasing and functionally sound. Venture Wild Paddleboards are now ready to take explorers on unforgettable adventures across the wild waters of El Dorado County.
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