Overview MultiverseSol collaborated with Edelweiss Ski Club to revamp its brand identity through a contemporary logo...
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About
FrontPaige Destinations specializes in curating truly memorable times spent while exploring the world, and focuses on young women in particular. They seek to establish trust, precise planning, and beyond-the-bar service with the reputation of delivering best-in-class quality. By means of the open communication and strong comprehension of the client’s idea, MultiverseSol created a logo that is centered around the FrontPaige and it is brought to live through this business.
Problem
The challenge lay in translating FrontPaige’s multifaceted brand identity into a single, impactful logo. By highlighting adventure, confidence, and the personalized component of the agency in the visuals was what we needed. We also had to make sure the design looks good for female consumers, which must fit into their lifestyle and possess a feeling of sophistication and delicateness. The final design is a testament to the brand’s core values – adventure, trust, and personalized service – making it a perfect launchpad for FrontPaige’s continued success.
Solution
We initiated the project with an in-depth discussion with the client to clarify the needs in the manifold areas. With the help of a set of questions, we were able to reach into their core of projected imagination, the desired colors and the overall message that they wanted to drive home.
Key Visuals
Exploring Options
The reason for this discussion is to expose a bunch of designs with logos that use compasses, page corners, and girlish elements. The principal phase was focused on delimiting 2 distinct color compositions.
Client Feedback & Refinement
We had a feedback sessions and communication to make the logo better and finally it became the one that evokes the brand of FrontPaige Destinations well.
Bold Adventure
We thought about using blue in our emblem to convey the impression of reliability and steadfastness while introducing the grays to add class and sophistication. It was also considered to add orange into the logo in order to inject energy, adventure, and enthusiasm.
Sophisticated Explorer
This palette was a mix of blue, rose gold and white. Tear green brought to mind a soothing green and adventurous vibe, and the pale gold evoked a more gentleman-like energy and the white created clean lines.
Logo Meaning
The logo visually communicates FrontPaige Destinations’ commitment to guiding women on unforgettable journeys. It gets the adrenaline going and carefully aligns it to well-thought-out itineraries and exquisite service.
Typography
The logo uses a typeface which is a combination of two fonts. Scrip font of “FrontPaige” ” adds a touch of sophistication and elegance, while the clean sans-serif font for “Destinations” offers improved legibility.
Poppins
Medium
Aa Bb Cc Dd Ee Ee Gg Hh li Jj Kk LI Mn Nn Oo Pp Rr Ss Tt Uu Vv Xx Yy Zz
0123456789 -?*=()’&%$#!:,
Safe Area
Ensures the logo remains simple and eye-catching in a variety of its uses with no traffic view, while its visual effect remains as intended on different sizes and backgrounds.
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