TSG Logo - Multiversesol

About the Client

Stubborn Greek is a business that embodies the spirit and character of Crete. The brand aims to have a connotation associated with tradition, strength, and authenticity. Crete style stubborn Greek is a business that reflects the character and spirit of Crete. The brand aimed to establish a strong connection with its target audience by showcasing the authentic and rugged charm of the Cretan lifestyle.

Challenges

The initial challenge was to embody all the imagery associated with a Cretan man, his mustache, and the sariki in a single intelligible logo design. It was important to make the logo easily memorable and distinctive while reflecting the brand’s principle of stubbornness and pride. Moreover, the design was required to be universal; applicable to numerous uses and environments.

Solutions

To address these challenges, MultiverseSol adopted a minimalist approach, focusing on the key elements that defined the Cretan man: face, mustache, and sariki. Thus, with the help of an outline, it was possible to convey the concept of the character and, without going into details, emphasize how he would look.

Logo Meaning

The emblem acquires the qualities that distinguish strength, character and the unbroken spirit of Cretan’s. The mustache is the arrogance of Cretan Men, and the sariki stands for tradition and folklore of the island. Altogether, these elements contribute to the formation of the unique and highly descriptive picture of the Stubborn Greek brand image.

Concluding the Journey

The Stubborn Greek logo itself explains that how precisely MultiverseSol has converted such a small idea in to such a gigantic brand message. Thus, using our imagination, professional approach, and cooperating with the client we developed a unique logo for the brand. The logo is not only visually striking but also strategically designed to resonate with the target audience and contribute to the overall brand success.