Our initial concept for the GPD logo centered on creating a visually captivating, text-based logo. The integration of the “Guitar Pickups Direct” text in a dynamic font layout was aimed at capturing the attention of the target audience. However, the accompanying graphic did not effectively communicate the essence of electric guitars and pickup.

So, we explored the possibility of framing the logo within a rectangle, enhancing its resemblance to a pickup and amplifying the connection to the brand’s niche.